Farrow & Ball - By Kids, for Kids range
Falmouth University, 2018
Brief
A one day project. By exploring different media channels and a sweep of ideas across an evolutionary spectrum, maximise a brands’ potential. Interrogate the possibilities for development and refresh our ‘encounters’ with them.
Background
Farrow & Ball are a high-end, luxury British manufacturer of paints and wallpapers, largely based upon historic colour palettes and archives. I noticed a consistent tone of voice, where they expressed their ‘quality’, ‘timeless’ and ‘rich’ products, tailoring themselves towards a limited audience. The colours sold by the brand are very muted and hushed, lacking any sense of vivacity or "life" that would appeal to a younger audience.
Outcome
Therefore, I proposed ‘Farrow & Ball by kids, for kids’ - a new range of paint colours. The new colour palette provides a gentle transition into the more playful realm of colours, accompanied by enjoyable names and imaginative stories that will be appreciated by the younger target market.
A ‘colour-in wallpaper’, hand crafted by children, allows their imagination and creativity to flourish with the use of the new Farrow & Ball ‘smelly pencils’ which link directly to the colour range.
Branding & Identity, Copywriting
![](https://cdn.myportfolio.com/dabca1a9-7c93-41e8-bac7-18f6e0362440/7380f232-8d45-4e99-a1f6-04079384ecc8_rw_3840.jpg?h=6a2cb5c6f99e22bc48cf25d902ce203e)
![](https://cdn.myportfolio.com/dabca1a9-7c93-41e8-bac7-18f6e0362440/23acc502-188f-490f-9ad4-99cf23ff39a6_rw_3840.png?h=05cc41103376fcb4e91624e2096442e6)
New Identity
I designed a new logo, inspired by the firm, original circular stamp of Farrow & Ball – however, altered to give a more natural, light-hearted stance on the market. The chosen typeface emphasises the characteristics of a child, yet still maintaining their key ‘quality’ brand value.
![](https://cdn.myportfolio.com/dabca1a9-7c93-41e8-bac7-18f6e0362440/5943167a-de85-45d3-a7b7-5fe92eab0fa3_rw_3840.jpg?h=7760f7087a53a877d10fdee4fc067ea6)
![](https://cdn.myportfolio.com/dabca1a9-7c93-41e8-bac7-18f6e0362440/1dfedc22-d289-45a3-a851-bdeb47d59c07_rw_3840.jpg?h=f5c8907e07a700ee6dcb86e2ed93ae56)
The new colour palette allows children's imaginations to roam free with their playful and fun stories. The creation of the range will potentially invite a younger audience to be their own bedroom artists!
![](https://cdn.myportfolio.com/dabca1a9-7c93-41e8-bac7-18f6e0362440/9360c324-fa44-41f9-90db-9e381729d03f_rw_3840.jpg?h=9385b81c0df870879148538eccf90d84)
![](https://cdn.myportfolio.com/dabca1a9-7c93-41e8-bac7-18f6e0362440/f0873816-f302-460c-8276-6487a1a0cf90_rw_3840.jpg?h=7820ab4b6fc947169a02709614f80c72)
The collection of ‘smelly pencils’ reflect the new Farrow & Ball children’s colour range. These pencils act as a VOC toxin eliminator, satisfying the grown ups, whilst enticing the children with their fun scents and playful names.
![](https://cdn.myportfolio.com/dabca1a9-7c93-41e8-bac7-18f6e0362440/d1a490a6-4a15-47b1-aefe-73c622e7bceb_rw_3840.jpg?h=b1d0795c21e23fbc7fccd60137268dd2)
![](https://cdn.myportfolio.com/dabca1a9-7c93-41e8-bac7-18f6e0362440/54d24ed5-7138-4a0f-bd49-5dc4502b5563_rw_1200.jpg?h=84c96594ab295fedc4bc0224fcef31d5)
![](https://cdn.myportfolio.com/dabca1a9-7c93-41e8-bac7-18f6e0362440/618ccbdf-958e-42b9-9b25-d4f30fe35578_rw_1200.jpg?h=d79e2b5c8e54e68836d1e50606535dae)
Either completed as a family activity or the child’s chance to be ‘naughty’ and draw on the walls - the ‘colour-in wallpaper’ sparks creativity and allows children to be their own bedroom artists!
Everyone is happy and the masterpiece brings life to any room.
For kids, by kids.